Heineken Spin: Maria Robles on Embedding Sustainability at the Core of Business Strategy
- World Climate Foundation
- 7 hours ago
- 2 min read
Marília Robles, Sustainability Manager at Heineken, shares how Heineken Spin stands as a clear signal of how sustainability can move beyond commitments and become a core business driver. Rather than operating as a side initiative, Spin sits at the centre of Heineken’s long-term strategy.
Heineken Spin is built around four strategic pillars: regenerative agriculture, renewable energy, circular economy and brands with impact. During COP 30, Heineken donated 1.5 million cans of Mamba Water and developed water treatment equipment for two local communities in the State of Pará, reinforcing the company’s commitment to initiatives that deliver real outcomes.
A central theme of the conversation with Robles is how value creation sits at the heart of the company. Each of the four pillars is developed in collaboration with external partners to build entirely new ecosystems, not just projects.
Circularity is another key focus. In Brazil, where glass recycling presents logistical challenges, Heineken Spin has established regional circular glass hubs to ensure materials re-enter the value chain efficiently.
“Sustainability is not a side initiative for us — it’s at the very centre of our strategy.”
Recorded at the World Climate Summit & the Investment COP 2025, this conversation highlights how Heineken Spin is redefining what it means to integrate sustainability into business, showing that when environmental and economic goals are designed together, impact can scale across both communities and balance sheets.
Watch the full conversation:
Marília Robles, Sustainability Manager at Heineken
Marília ROBLES is the Sustainability Manager at Heineken.
She has built a prominent career focused on sustainability, government relations and external affairs within the corporate sector, particularly in the beverage industry.
Marília is a graduate in International Relations from ESPM (Escola Superior de Propaganda e Marketing).
She has been highlighted in media discussions (e.g., Estadão interview series about Gen Z leadership) as a young leader representing Generation Z in corporate Brazil.